Online Internet Advertising using Natural Organic SEO Placement
Internet Advertising: Using the internet as a communication medium to promote a product/ service (also known as product placement), to gain publicity, to increase sales or sevice bookings, to attracting sponsorship or even to sponsor an announcement (also referred to as underwriting) and last but definately not least, as a public relations base to generate and maintain the positive brand reputation you desire to the general public, can quite comfortably be said to be on the "up 'n' up".
Advertising Agencies offering promotional services to companies through internet web site advertising campaigns are making millions, but this in our eyes will more than likely be short lived and will soon a find slower & steadier flow of website traffic once the regular, local company decides to take matters into their own hands and employ their own internet advertising strategies and manage their own advertising campaigns.
Advertising can be in the form of paid adverts or free advertising promotion, and with internet websites, website hosting packages and domain names getting cheaper all the time, they can be virtually classed as free advertising outlets in their own right.
It used to be that internet advertising & promotion was a complicated task that involved the practice of numerous marketing strategies such as email marketing and advertising, link building, adding/ submitting your url to search engines and directories, creating banner ads and paying for their placements on advertising agency websites and directories, seo, sem, black hat/ white hat techniques, affiliate marketing and advertising, blah, blah, blah........getting bored yet? I thought so!
In this day of age, with search engines like Google, Yahoo and MSN being so contextually correct (especially Google - who are currently attracting on average 85% of the worlds total daily internet user traffic using Google as their preferred search engine), and taking extreme filtering measures to ensure the quality of the content on the websites that they index is of the highest possible relevance, these old advertising methods are no longer effective, and instead just good old SEO with some quality link building is the most effective of internet advertising ideas you should be considering, as it is pretty much a one-off payment resulting in unlimited, ongoing free advertising & promotion, or, until your product/ service is no longer relevant for advertising on the internet.